And you ask yourself, “what on earth is eco-friendly lingerie? Well in a sense it is lingerie made from the earth from natural materials that can be re-grown. Helping to protect the environment is not just about driving pollution free cars and recycling plastic bottles but, in a way, the move is taking us back to our roots and a simpler, healthier lifestyle coupled with cleaner living.

Examples of eco-friendly lingerie are t-shirts and pyjamas made out of cotton, soy based chemises, organic silk satin camisoles, hemp panties and colorful nighties using non-toxic dyes. Examples of online lingerie companies or designer collections who now sell “green lingerie” are Enamore Ltd, Belabumbum Lingerie & Maternity, Stella McCartney’s Lingerie Collection, Lotus Organics, Rawganique and Figleaves

And one of the funniest items that I saw while browsing solutions to our planet’s longevity problem was the bra that doubles as a shopping bag. Although this product was launched in Japan over a year ago, I wonder how popular or non-existent it really is. I am pro-planet but I cannot imagine using my expensive bra to carry my groceries even in the name of conservation!